Data Analytics Company CASE STUDIES - Data Analytics Company Industry – Data Analytics Leading global performance management company. A global performance management company, that provides a comprehensive understanding of what consumers watch and buy. Business Case Automation to combat challenges in harmonizing product information from global Stock Keeping Units (SKUs) to local SKUs. They had close to 40 different products across different markets that had different definitions and constituents. Currently manual conversion. Solution RPA implemented based on established global standards to automate categorization at the local level. Incoming data from retailers, vendors which consisted of multiple formats such as text, images etc., are processed using cognitive automation capabilities. ROI Outcomes Implementation of cognitive automation helped to achieve 98.5% accuracy in product categorisation. Up to 70% of the process was automated and manual effort was reduced up to 80% through deployment of cognitive automation.